PRIVACY POLICY

Lupe Tortilla Restaurants
Last Updated: April 13, 2026.

Lupe Holding, LP and its affiliates, including Lupe Tortilla Restaurants (“Lupe Tortilla,” “we,” “our,” or “us”), respect and are committed to protecting your privacy.

This Privacy Policy explains how we collect, use, and protect your information when you interact with our website, services, and SMS/text messaging programs (the “Services”). By using our Services, you agree to the terms of this Policy.

We reserve the right to modify this Policy at any time. Changes are effective immediately upon posting. Continued use of our Services constitutes your acceptance of those changes.


1. INFORMATION WE COLLECT

Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

• • Name
  • Email address
  • Mobile phone number
  • Reservation or waitlist details
  • Survey responses, promotions, or feedback
  • Any information you include in messages sent through our SMS services

For SMS services specifically, we may collect:

• Your mobile phone number
• Message content you send to us
• Any associated username or identifier

Non-Personal Information

We may automatically collect:

• IP address
• Browser type
• Device information
• Pages visited and time of access

This data is used to improve website performance and user experience.


2. HOW WE USE YOUR INFORMATION

We use your information to:

• Provide and operate our Services
• Process and respond to inquiries
• Manage reservations and guest services
• Send marketing, promotional, and transactional communications
• Improve our website and customer experience
• Conduct internal research and analytics
• Provide aggregated, anonymized reporting

SMS message data may be stored on systems operated by us or our third-party service providers.


3. SMS PROGRAM & TCPA COMPLIANCE

By providing your mobile phone number and opting into our SMS program, you expressly consent to receive recurring marketing and non-marketing text messages from Lupe Tortilla, which may be sent using an automatic telephone dialing system (ATDS) or similar technology, in compliance with the Telephone Consumer Protection Act (TCPA).

Consent Terms

• Consent is not a condition of purchase
• Message frequency may vary
• Message and data rates may apply

Opt-In Methods

You may opt in by:

• Entering your phone number online
• Signing up through promotions or in-store opportunities

Opt-Out
You may opt out at any time by:

• Replying “STOP” or “QUIT” to any message

You will receive a confirmation message after opting out.

Help

• Reply “HELP” for assistance

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages.

User Responsibility

You acknowledge that anyone with access to your phone may view messages. Lupe Tortilla is not responsible for such access.

4. DISCLOSURE OF INFORMATION

We do not sell or rent your personal information.

We may share information in the following limited circumstances:

• With your consent
• With trusted vendors and service providers (e.g., SMS platforms, reservation systems)
• With affiliated entities under common ownership
• To enforce our Terms & Conditions
• To comply with legal obligations (e.g., subpoenas, court orders)
• To prevent fraud, illegal activity, or safety threats
• In connection with a merger, acquisition, or sale of assets

We may share aggregated, non-identifiable data without restriction.

5. DATA SECURITY

We take reasonable precautions to protect your information, including working with secure third-party providers.

However:

• No system is completely secure
• Data transmitted via SMS or the internet may pass through third-party networks beyond our control

You should avoid sending sensitive personal information via text message.


6. DATA RETENTION

We may retain your information, including SMS messages, for as long as necessary to:

• • Provide services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

7. CHILDREN’S PRIVACY

Our Services are not intended for children under 13.

We do not knowingly collect personal information from children under 13.
Users under 18 must have permission from a parent or guardian.


8. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Personalize user experience
• Analyze website traffic
• Improve functionality

You may disable cookies in your browser settings, though some features may not function properly.


9. THIRD-PARTY SERVICES & LINKS

Our Services may include links to third-party websites or rely on third-party providers (e.g., SMS platforms, reservation systems).

These third parties:

• Operate independently
• Have their own privacy policies

We are not responsible for their content or practices.


10. YOUR RIGHTS & CHOICES

You may:

• Opt out of marketing emails via “unsubscribe” links
• Opt out of SMS by replying “STOP”
• Request access, correction, or deletion of your personal information

To make a request, please contact us using the information below.


11. INTENDED AUDIENCE

Our Services are intended for U.S. residents only.


12. YOUR CONSENT

By using our website or Services, you consent to:

• • This Privacy Policy
  • Our SMS communications (if opted in)
  • Our data collection and usage practices

13. CHANGES TO THIS POLICY

We may update this Policy periodically. Updates will be posted with a revised “Last Updated” date.

Your continued use of our Services indicates acceptance of any changes.


14. CONTACT US

If you have questions about this Privacy Policy or our SMS program, please contact us:

Lupe Tortilla Restaurants
Email: comments@lupetortilla.com
SMS Support: Text HELP to 61364